To begin with, TV news and Radio news both
are similar, because they both are modern day communication systems that work
with scripts to present information to an audience. However, it is the difference
between how news is presented that allows the two to be distinguished by the
audience as two mediums. The very big
difference is that, while TV news is visual, Radio news is auditory, this means
that Radio news works with sound codes of media more so than with TV news, but that
may not always be the case. Another difference to point out would be that in
radio news, the focus is more on speech thus a theme song is conventionally not
played after headlines have been presented. However, with TV news after the
anchor of the news has presented the headlines of the day, the theme song of
the news channel is conventionally played. Moreover, along with the speech of
the anchor, approved and factual images are also presented to the audience, in
order to support the anchor with their speech. In addition, to point out
another similarity, both TV and Radio news conduct interviews, but the
difference is that while in Radio news a lot of interviews are internally
conducted, but in TV news interviews can be conducted outside of the studio.
Due
to these differences and similarities, there are certain advantages that both
TV and Radio news hold over each other, for example TV news has the advantage
of being visual, because directors can include images and appearance of celebrities
being interviewed to create emotional connections with the stories of news
being presented, which helps the institution to be active, as the audience will
be passive to the news being presented. On the other hand, Radio news cannot
use images that will aid their anchor when presenting news, which may make the
audience become active, because instead of being distracted by images and
celebrities, they may pay more attention to the content of the news and thus
make effective conscious decisions ad questions upon the content. In contrast,
Radio news has the advantage that it can be produced cheaply, thus institutions
of news like the BBC can broadcast news on the radio, knowing that radio can be
accessed almost everywhere, such as in a car for a small amount of money, thus
doing the institution less damaged if the radio broadcast is not received as
well as expected. However, it takes a lot of time, money and accuracy to make a
TV broadcast, so emergency broadcasts cannot be made quickly, and mistakes in
live broadcasts become a lot more obvious in TV broadcasts, unlike in Radio
broadcasts.
As a future radio news producer, I will
attempt to produce quality news that includes all sound codes possible.
Moreover, I will attempt to make the radio news broadcast as unique as possible
by imputing some unconventional details, like imputing a theme song. This is
think will help my news broadcast to sound more pleasing to my audience than
current radio news. However, I will also be making sure that my news broadcast,
still however fits into the genre of radio news, by imputing conventional
details, such as using minimal background music.
Key concepts of News Round
Date: 9/09/15
The very first important key concept of
media that could be observed in News round would the fact how the broadcast was
tailored to suit the audience of the institution of News round being CBBC. The
target audience of CBBC is those aged between 6 and 12, due to the young target
audience, there were several elements in the News round broadcast that made it
differ from News broadcast on the BBC channel. For example, at the end of the
broadcast when the anchor was interviewing one of the CBBC team members, the
anchor and the person being interviewed high fived each other. This is
important, because it breaks the convention of formality in TV news broadcasts
and such an action would not be seen in a BBC news broadcast. In addition, the
reason for the informality would be the fact that the audience is young (unlike
the BBC who audience range from young adults and onwards), thus the informality
created a funny and infant like atmosphere, that most children would feel most
comfortable and enjoyable to view. Furthermore, the informality would perhaps
input the uses and gratification theory, because not only will the audience
gain up to date information of what is happening in the world, Britain and in
News round, but the audience will be able to enjoy the experience of gaining
knowledge that could be used in aiding their school education.
In addition, another important key concept
that is noticeable in News round is the idea of representation. Due to the fact
that CBBC is part of the BBC children’s strand, this means that the CBBC must
make sure it does not discriminate in who the audience of the content is
targeted towards except the age, because the BBC is a public institution.
Therefore, representation in News round is very important, as the mis en scene
in the broadcast of News round must be well represented to avoid
discrimination. News round, is able to successfully do this by using an anchor
that is not only female but black. Through the use of such an anchor, News
round is able represent women as being professional and sophisticated, through
the use of smart clothing worn by the anchor, which happens to challenge the
stereotypical role of women in society as being solely domestically able and
the stereotypical appearance of wearing aprons and holding rags. Furthermore,
through the use of an international (specifically a black) anchor, News round
is able to represent the black community as being successful and intellectual,
which also challenges the international stereotype that black people cannot
prosper due to the common problem of poverty in countries where the black
community may be from and also challenges the rather western stereotype that
people in the black community are criminals with no interest in education.
Moreover, another key concept of media that
is found in the clip of News Round is the idea of institution. News round airs
on the channel CBBC, which is a channel that is part of BBC’s children’s
strand, therefore it would follow the same principles of its parent institution,
the BBC. This means that, the CBBC channel runs on TV license and as a result
does not feature any adverts. This is seen through News round, as in the clip of
the news broadcasting agency there were no commercial breaks. Furthermore, due
to its parent institution being the BBC, the news content in News round would feature
news stories covered by the channel BBC news. This was evident in the News
round clip, because on the same day that the BBC news covered news on Queen
Elizabeth’s 2 longest reign, News round also covered this story. However, the
covering of the story was constructed differently, as the news story was
simplified by News round, so that it could ne watchable by its target audience
(children between the ages 7-12).
Another key concept that could be
identified in the News round clip is ideology. Throughout the entire clip,
there were various ideas, themes and messages that were being put across. For example, one of the stories covered in
the News round clip was about Queen Elizabeth’s 2 longest reign. By covering a
story on royalty, the idea of nationalism and imperialism was represented as
being positive. Therefore, this put forward the message to the audience that,
they should be proud to be citizens of a country where nationalism and
imperialism work in harmony, which has ultimately led to the national
celebration of evidence of this harmony (the Queens longest reign).
Furthermore, another key concept that could
be identified in News round would be the narrative and this would specifically
be about the order in which news stories were presented. For example, in the
clip of News round, news on the Queens longest reign was covered first, then
news on the refugee crisis was covered and lastly news on celebrating the 30th
anniversary of the CBBC “Broom cupboard”. News round may have decided to cover
news on royalty first, because it has a status of being national news,
therefore more significance will be put on that particular news. In addition,
conventionally in TV news, news with more importance and value will be covered
first and so forth. Secondly, News round
may have covered the news on the refugee crisis after the news on royalty,
because it is news that does not directly impact Britain as a country unlike
the news on royalty. Moreover, news of the refugee crisis may have been covered
before the news on CBBC’s anniversary, because it has the status of being
international news that has more public interest, thus News round has once
again adhered to conventions of TV news. Lastly, News round may have decided to
cover news on the anniversary of CBBC last, because it is news that is
important to a small number of people and this being the audience of CBBC and
those involved in the production of CBBC, thus once again following the
conventions of TV news, News round has structured the order of news covered in
a specific way.
Lastly, two more key concepts that could be
identified are genre and language. News round is a news broadcasting agency
that belongs to the genre of TV news. This is because, it’s broadcast mainly
occur on TV during week days and weekends, also News round targets to provide
news to children who view TV regularly, which is why it appears on the CBBC
(with a target audience of children between 6 and 12) so often. Furthermore,
News round also appears on the CBBC website, to also allow online viewers to
catch up with latest news on News round. The last key concept language refers
to the codes and conventions of media. News round follows many codes and
conventions of TV news. For example, News round has a studio news reader Leah
Boleto, actual footage of news being covered and an outside broadcast. All of
these are conventional of TV news broadcasts and have been used by News round,
so that the audience can recognize that they are watching news.
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